Pay for conversations,
not seats.
Every plan includes all six channels, unlimited team seats and a monthly message quota. Go over it and you pay a flat per-message rate that drops as your volume grows. No surprises.
Estimate your monthly cost
Pick a plan and drag to your expected message volume.
Messages per month
Estimated monthly cost on Pro
- 10,000 included in the base price
- +$54 pay-as-you-go above the quota
- Rates drop automatically as volume grows
- Official WhatsApp Business API
No card required to start. Cancel anytime.
Or pick a plan.
Every plan includes every channel, unlimited team seats, the omni-chat inbox and the full workflow builder.
Basic
For small businesses getting started with automation.
5,000 messages / mo
- Up to 5,000 messages per month
- All messaging channels
- Omni-chat inbox and workflows
- Standard knowledge base
- Email support
Pro
For growing businesses with steady customer traffic.
10,000 messages / mo
- Up to 10,000 messages per month
- 1,000 proactive template messages
- Everything in Basic
- Larger knowledge base, smarter answers
- Priority support
Premium
For high-volume businesses running campaigns and outreach.
25,000 messages / mo
- Up to 25,000 messages per month
- Unlimited proactive templates
- Everything in Pro
- Custom integrations and webhooks
- Dedicated success manager
Rates above your quota.
Extra messages are billed per message, in bands. The more you send, the less each one costs.
| Plan | Included | First band | Second band | Beyond |
|---|---|---|---|---|
| Basic | 5,000 | $0.024 up to 25k | $0.016 up to 60k | $0.011 60k+ |
| Pro | 10,000 | $0.018 up to 30k | $0.012 up to 70k | $0.008 70k+ |
| Premium | 25,000 | $0.012 up to 60k | $0.008 up to 100k | $0.005 100k+ |
Pricing questions
Every inbound message from a customer and every outbound reply, whether the agent sent it or one of your team did. Internal notes between teammates are free.
Nothing breaks. Extra messages are billed at the pay-as-you-go rate above, and the rate drops automatically as your volume grows. You can also cap overage in settings.
Quotas reset at the start of each billing cycle and unused messages do not carry over. If you regularly finish the month well under quota, move down a plan.
No. Every plan includes unlimited team seats and all six channels: WhatsApp, Instagram, Messenger, LINE, Telegram and your website widget. You only pay for messages.
The maggio fee covers the platform. Meta charges its own conversation fee, which varies by country and conversation type, billed directly to your WhatsApp Business account.
Meet your calmest inbox yet.
Set up an AI agent on your channels in under 15 minutes. No card required to start.